JUSTE BY CHANCE
It was during the last spring when I came across an article at the magazine “Nuestro Tiempo”. Two students (actually graduates) from the architecture school, were starting a little business of bag design.
I kept in touch with them and made them a proposal.
What about designing with cultural heritage as inspiration? A good start is the Renaissance architecture found in a very little and hidden village: Morón de Almazán. Inspiration can be found not only on the stones of its amazing square but on the typical costumes of its Museum.
FROM TRADITION TO INNOVATION
It was the goal. To create style and contemporary fashion but looking back to the origins in ancient dresses, ceremonies, music and festivals.
The girls from the BeiA firm would create new models of bags with this inspiration. First, they had to travel and visit the village and its museum, look at everything with care, time and even tenderness.
Beatriz and Ainhoa visited the museum guided by Rogelio Peña, the person in charge of this little but great museum. They had explanations about traditions, social classes and different ceremonies and roles.
Then they came back to Pamplona, and started designing
THE DATE ARRIVES
When summer is almost over, the day arrived. It was September 2nd.
Beatriz, Ainhoa and me were all excited. What was going on?
How many people would come? At the near village of Almazán there was a festival, with a “corrida de toros” included.
We had the doubt, perhaps nobody would come? After the hard work during the summer, what was going to happen?
And great! The museum was full of people. The old people from the village fell in love with their culture and their heritage, people from the city of Soria, (capital of the province) and more: people from Bilbao, Logroño and other surrounding cities. People who were traveling as tourist around this area.
Beatriz and Ainhoa presented the models and then we enjoyed a dinner with typical products from Navarra, the region from which Bea and Ainhoa come from
Our gratitude to the team in charge of the Soria Museum, to the people in charge of the cultural area of the “Diputación of Soria”Yolanda Martínez and Milagros Tajahuerce the mayor of Moron de Almazan.
Before finishing this post I’d like to encourage you to visit the Museum of Moron de Almazan as well as the old Medinaceli. Check out the web (The one of the museum is not available for mobile phones).
See you .